Unpacking the realities of behaviour change interventions at scale
Delivered by: SNV Netherlands Development Organisation; International WaterCentre, London School Hygiene and Tropical Medicine, Upward Spiral
The realities of behaviour change interventions at scale raise many questions for water and WASH practitioners. How can we apply the best of behaviour science principles and a human centred design process to create effective WASH interventions on a global scale? Can we optimise the costs of intervention design by having a common design process and universal drivers of behaviours that are effective across continents? Can we still ensure inclusion in the design process locally? How can we build capacities of the country teams in the process to design future interventions? What works remotely to reduce travel costs and carbon footprint?
Innovative approaches such as the Behaviour Design Hub are examples of approaches that this training will explore in unpacking the realities of these questions. The Hub involves a behaviour design firm – the Upward Spiral team (acting as facilitators, mentors and creative resource) working with WASH program managers (acting as learners and practitioners and local WASH experts) to design behaviour change prototypes collaboratively, facilitating learning in the process. It used the Behaviour Centred Design (BCD) framework developed by the London School of Hygiene and Tropical Medicine (LSHTM) to guide the entire process. This framework was also utilised for a smaller-scale project – in SINU and IWC’s in rural Solomon Islands to bring together a diverse set of perspectives bridging academic-practitioner, local-international and internal team-external stakeholder divides.
